There are 9 rejected ideas for every idea that works.

It's very easy to be different, but very difficult to be better.

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

There's no other product that changes function like the computer.

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

We're very genuinely designing the best products that we can for people.