There are 9 rejected ideas for every idea that works.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

The most important thing is that you actually care, that you do something to the very best of your ability

As a kid, I remember taking apart whatever I could get my hands on.

It feels like each time we are beginning at the beginning, in a really exciting way.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.