Different and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan IveBut one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Jonathan IveObjects and their manufacture are inseparable, you understand a product if you understand how it's made.
Jonathan IveMaking the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive