Simplicity is really hard.
There's no learning without trying lots of ideas and failing lots of times.
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
Very often design is the most immediate way of defining what products become in people's minds.
What we don't include is as important as what we do include.
People's interest is in the product, not in its authorship.