The most important thing is that you actually care, that you do something to the very best of your ability

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

One thing most people don't know is that Steve Jobs is an exceptional designer.

There's no other product that changes function like the computer.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.