As a kid, I remember taking apart whatever I could get my hands on.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

There's no other product that changes function like the computer.

A beautiful product that doesn't work very well is ugly.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.