As a kid, I remember taking apart whatever I could get my hands on.

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Simplicity is really hard.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

We try to solve very complicated problems without letting people know how complicated the problem was.

I discovered at an early age that all I've ever wanted to do is design.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.