We shouldn't be afraid to fail- if we are not failing we are not pushing.
That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
A beautiful product that doesn't work very well is ugly.
It feels like each time we are beginning at the beginning, in a really exciting way.
We don't do focus groups - that is the job of the designer.
What we make testifies who we are. People can sense care and can sense carelessness.