Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

If you are truly innovating, you don't have a prototype you can refer to.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

A small change at the beginning of the design process defines an entirely different product at the end.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.