Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

As a kid, I remember taking apart whatever I could get my hands on.

I discovered at an early age that all I've ever wanted to do is design.

We try to solve very complicated problems without letting people know how complicated the problem was.

There are a thousand no's for every yes.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.