This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

The experience of the individual has become the experience of the people, thanks solely to the camera.

That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.

Should the German people lay down their arms, the Soviets... would occupy all eastern and south-eastern Europe, together with the greater part of the [German] Reich. All over this territory, which would be of an enormous extent, an iron curtain would at once descend.

It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.

Once more a red fire blows steeply upwards...the factory will do no more work for Herr Churchill...tomorrow morning Coventry will lie in smoke and ruins.

It takes a bomb under his arse to make Hitler see logic.