This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

Devotion, fervor, longing! Those are my pillars. We have to be the bridge to the future.

The masses need something that will give them a thrill of horror.

What does Christianity mean today? National Socialism is a religion. All we lack is a religious genius capable of uprooting outmoded religious practices and putting new ones in their place. We lack traditions and ritual. One day soon National Socialism will be the religion of all Germans. My Party is my church, and I believe I serve the Lord best if I do his will, and liberate my oppressed people from the fetters of slavery. That is my gospel.

The experience of the individual has become the experience of the people, thanks solely to the camera.

To be a socialist is to submit the I to the thou; socialism is sacrificing the individual to the whole.

We can do without butter, but, despite all our love of peace, not without arms. One cannot shoot with butter, but with guns.