It is on this beautiful day that we celebrate the Fuhrers birthday and thank him for he is the only reason why Germany is still alive today

There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.

One can only repeat about air warfare: we are in a position of almost hopeless inferiority and must grin and bear it as we take the blows from the English and the Americans. [Germans in the bombed cities] are gradually beginning to lose their courage. Hell like that is hard to bear for any length of time, especially since the inhabitants along the Rhine and Ruhr see no prospect of improvement.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

He who cannot hate the devil cannot love God.

Once more a red fire blows steeply upwards...the factory will do no more work for Herr Churchill...tomorrow morning Coventry will lie in smoke and ruins.