If we are attacked we can only defend ourselves with guns not with butter.

It is not propaganda’s task to be intelligent, its task is to lead to success.

Christ cannot possibly have been a Jew. I don't have to prove that scientifically. It's a fact.

Man only honors what he conquers or defends.

One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.