The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.

If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.

We have made the Reich by propaganda

I'm so despondent about everything. Everything I try goes totally wrong. There's no escape from this hole here. I feel drained. So far, I still haven't found a real purpose in life. Sometimes, I'm afraid to get out of bed in the morning. There's nothing to get up for.

Every age that has historical status is governed by aristocracies.