I'm not interested in the director's commentary stuff. I think that stuff is really boring. And, if the director explains too much, it takes a certain mystery away from the interpretation that is very important for the audience to have. The audience should have their own interpretation.

Even the way the kids react with media today is so completely different than what most movies have. We just wanted to make a movie that challenged them.

Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.

If you look at Cinderhella, from a production design aspect, I tried to find an interesting, iconic character, having her face wrapped up in bandages. That was funny. On the dream logic level, you'll see the parallels of that interesting connection that I made. There's a reason why she's called Cinderhella.

If you really like a movie these days, you don't watch it once, especially if you're a kid, because you have a different relationship with media. You expect that to be on your hard drive, and it will look just as good, any time you watch it. It's not like VHS, where you watched it a certain amount of times and it started fading away.

I don't think the film is going to work for everybody, period. It wasn't meant to be done for everybody. I didn't four quadrant this movie, like Hollywood did. I knew it was a very specific audience that was there. We're also taking a shot in the dark.

I will say that I'm going to take full credit for this. I knew Josh [Hutcherson] was going to be a star. One of the things you do, as a music video director, is spot talent. Th at's one of my things. I don't just do random people.