Most people believe a new idea must be fully baked and ready-for-primetime. That is like saying a newborn child should have a college degree and be self-sustaining on day one. Like children, new ideas need to be nurtured, shaped, and protected. People often hold back ideas since they are not ready to defend sharp criticism. Companies that celebrate "creative sparks" and reserve judgment while ideas mature are the ones that enjoy significantly more creativity and innovation.

It's better to over-pay for A-level talent early on, even if you can't afford it. They will drive exponential value and help you win faster.

There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.

Want the thing you've never had? Then do the thing you've never done.

In the business world, there are systems and processes for just about everything else. Yet creativity and innovation, arguably THE most important aspects of progress, are often left to happen by chance. The system provides a scaffolding for creative support and exploration, yet is open enough to avoid curbing creativity or outputting cookie-cutter solutions.

Most think as an OR. This OR that. The most successful among us think as an AND. This AND that.

I admire mold-breakers. People that bust free from traditional thinking and change the game completely. Steve Jobs. Charlie Parker (jazz saxophonist). The Groupon guys. Seth Godin (author). People who dare to be different and end up creating something truly different and remarkable.