Most people believe a new idea must be fully baked and ready-for-primetime. That is like saying a newborn child should have a college degree and be self-sustaining on day one. Like children, new ideas need to be nurtured, shaped, and protected. People often hold back ideas since they are not ready to defend sharp criticism. Companies that celebrate "creative sparks" and reserve judgment while ideas mature are the ones that enjoy significantly more creativity and innovation.

The inhibitor of creativity isn't potential it's fear. We worry about saying the wrong thing or looking foolish so we govern our imagination.

When you ask "why", "what if" and "why not" you force yourself to explore what's possible and not just what is.

When we teach kids to follow the rules that there’s only one right answer & to avoid mistakes at all costs, we’re resigning them to average.

It's better to over-pay for A-level talent early on, even if you can't afford it. They will drive exponential value and help you win faster.

In the business world, there are systems and processes for just about everything else. Yet creativity and innovation, arguably THE most important aspects of progress, are often left to happen by chance. The system provides a scaffolding for creative support and exploration, yet is open enough to avoid curbing creativity or outputting cookie-cutter solutions.

You can't be great at everything, but you are world-class at something. Go. Figure out what that is. It's how you win.