Creativity is what will separate the winners from the also-rans in the emerging world of business - and life.

If organizations are focused on a purpose, something that will make the world a better place and leave a big impact, people can rally behind that mission. If a company is only about making money, it's hard to unleash passion. If there's a big WHY that the company is working to solve, passion will flow like the amazon.

Most think as an OR. This OR that. The most successful among us think as an AND. This AND that.

Ask yourself this: If there was zero chance of failure, what would you do? Now, go do that.

Institutions too often focus their energy preserving the problem to which they are a solution than to innovate their way to success.

Anyone can notice wrong answers. It takes the creative person to notice the wrong questions.

In the business world, there are systems and processes for just about everything else. Yet creativity and innovation, arguably THE most important aspects of progress, are often left to happen by chance. The system provides a scaffolding for creative support and exploration, yet is open enough to avoid curbing creativity or outputting cookie-cutter solutions.