Creativity is what will separate the winners from the also-rans in the emerging world of business - and life.

Creativity is what will separate the winners from the also-rans in the emerging world of business - and life.

We can no longer rely on the rules of the past to win.

Separate out the creative act from the act of editing and execution. Make it a two-step process. First, let ideas flow and encourage EVERY idea to make it to the whiteboard. Don't criticize, judge, edit, budget, or worry. An idea on the wall can't hurt anyone, so let them rip without restriction. After any and all ideas have the opportunity to "come out to play", only then should you apply your analytical and logical side to the effort. Don't mix the creative process with the editing process or you'll kill your ideas before they even get a fighting chance.

I admire mold-breakers. People that bust free from traditional thinking and change the game completely. Steve Jobs. Charlie Parker (jazz saxophonist). The Groupon guys. Seth Godin (author). People who dare to be different and end up creating something truly different and remarkable.

There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.

Fear is the single biggest barrier to creativity. Unless we're brave enough to risk looking foolish, we'll inevitably find ourselves sticking to the status quo. That fear is disabling, One of the things we need to do as business leaders is build and nurture cultures that encourage responsible risk taking so making mistakes is OK.