In 2008 we suffered an economic catastrophe, and the rules of the game fundamentally changed forever. A few years ago, you might hear a leader talking about doing things "the way we've always done it." No more. Today, nearly every industry is in the midst of massive upheaval. Today, we live in a world of dizzying speed, exponential complexity, and ruthless competition. Leaders today realize they need to innovate, and their chief concerns now focus on fostering creative and innovation within their organizations.

You can't be great at everything, but you are world-class at something. Go. Figure out what that is. It's how you win.

The inhibitor of creativity isn't potential it's fear. We worry about saying the wrong thing or looking foolish so we govern our imagination.

Institutions too often focus their energy preserving the problem to which they are a solution than to innovate their way to success.

It's better to over-pay for A-level talent early on, even if you can't afford it. They will drive exponential value and help you win faster.

Creativity is what will separate the winners from the also-rans in the emerging world of business - and life.

People equate job titles to levels of creativity. We think that musicians are creative while accountants are not. Job title has nothing to do with human creativity. In fact, we all have enormous creative potential. Even those that often state with authority that "I'm not creative." With a systematic approach to building creative capacity, we all have the opportunity to create and leave a mark on the world.