If you stand for great service, low prices, superb quality, stylish design and environmental friendliness, you actually stand for nothing.

Most think as an OR. This OR that. The most successful among us think as an AND. This AND that.

People who behave rarely make history.

Anyone can notice wrong answers. It takes the creative person to notice the wrong questions.

Creativity is what will separate the winners from the also-rans in the emerging world of business - and life.

In 2008 we suffered an economic catastrophe, and the rules of the game fundamentally changed forever. A few years ago, you might hear a leader talking about doing things "the way we've always done it." No more. Today, nearly every industry is in the midst of massive upheaval. Today, we live in a world of dizzying speed, exponential complexity, and ruthless competition. Leaders today realize they need to innovate, and their chief concerns now focus on fostering creative and innovation within their organizations.

Want the thing you've never had? Then do the thing you've never done.