A dentist is only half the doctor he claims to be.

I think comedy is so much easier to do on the page than it is in real life. When I'm writing, comedy is an easy way to win over the reader. You're automatically more disposed to keep reading, thinking maybe, "I'll get another laugh or two." I think it's a survival instinct in me. I mean, you don't want to lose these guys within five or ten pages. You want them to keep going. I think to some extent it's a desperate measure that I throw out there, because a novel isn't a complete waste of time if it made you laugh.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Sometimes you have to make decisions that necessarily exclude the collective. It's more difficult to be a friend - even though they know each other and they treat each other like friends, it's more of a challenge for them. It's just institutional fact; the two characters that are the most aloof are the ones who have the most responsibility.

There were times where I felt I was pressing a little bit too hard with the humor, and I had to pull back, because the overriding concern of the book was to create this disease that had no cure and make you pay attention to every emotional stage of what happens.

I believe people think as a group more often than we might realize or care to admit. We like to believe that we act as individuals and nothing more, but time and again - in corporations and business, in politics and religion, in fashion and culture, and in friendships and social circles - we think and do as one.

I think one of the ways you avoid being angry is to avoid being angry at the people in power. They might do crappy things, and piss you off, and make bad decisions, but they shouldn't be hated simply because they're in power. And I thought it was important to humanize them if the book was going to be even-handed to all the different ways you encounter people at work.