Mostly, I make sure to stay keenly aware of my own shortcomings so that I am more patient with others. It can be hard to see a friend order a cow-milk latte when almond or soy milk is available, knowing that the friend knows what dairy cows go through, how they mourn their babies, who have been carted off to veal crates so that we can steal their milk.

Some people feel that humans have a right to eat other animals but not to trash the earth. They may choose veganism because a vegan's ecological footprint is light, but once they are not invested in eating animals, they are more likely to be willing to learn the details of what happens to them. That learning will encourage compassionate people to stick with a plant-based diet.

I wholeheartedly encourage any steps in the right direction, in whatever time frame works for the person on the path.

I try to meet people where they are.

It is important to meet people where they are. It reminds me of yoga, to which people may flock for the physical benefits, often to find that the spiritual benefits match or even outweigh them.

Animal rights is a serious subject, but I do my best to find humor where I can, and I have some great help: there are almost two hundred cartoons included in the book, including dozens from the brilliant Bizarro strip.

I met my first turkey at an animal sanctuary in 2000. The sanctuary owner brought out a turkey named Olivia who had been rescued from a factory farm. As I sat on the grass and reached out to pet her, she climbed into my lap and fell asleep. I was flabbergasted and charmed.