We grew up with social media. There was no iPhone when we started! I love technology; I love what it does to my life. What I really love about social media and the Internet is that it has shifted the power it has democratised everything.

I loved the idea that people dressed up to go to the gardens. Our work always has a utility point of view at its heartbeat and then other things come around it, so it really allowed us to use denims and suedes and gauzes, and those sorts of hard-working fabrics - workwear fabrics - and then contrast them with crepe de chine, beautiful florals and big jewelry.

In this [fashion] business you're living in the future a lot of the time.

You never really know if it's going to happen or not do you but the vision was always for [Karen Walker] to be a global niche luxury product.

I don't know if I'm all that famous. When I first started my idea of what a career in fashion would look like is very different to the reality now.

Always take one last look in a full-length mirror before leaving the house.

The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.