We grew up with social media. There was no iPhone when we started! I love technology; I love what it does to my life. What I really love about social media and the Internet is that it has shifted the power it has democratised everything.

The ideas can come from anywhere; the energy just comes from loving what I do.

The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.

The first item I designed for a real person was when I was about 10 and I made my first item of clothing for myself.

If you want people to like you you have to buy them things.

There are a lot of things about my career now that are as I imagined, hoped for and worked towards.

I always think that fashion isn't just about clothes; it can be applied to anything.