I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow.

The first design I created was a circular skirt for my Barbie when I was 7.

I loved the idea that people dressed up to go to the gardens. Our work always has a utility point of view at its heartbeat and then other things come around it, so it really allowed us to use denims and suedes and gauzes, and those sorts of hard-working fabrics - workwear fabrics - and then contrast them with crepe de chine, beautiful florals and big jewelry.

The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.

Floating in a lake, lying in a hammock, playing a bit of Scrabble...that's what I'm in need of.

What I like about eyewear is that it can work with a lot of different looks. You can wear it with a Balenciaga dress, or something that is straight and very quirky.

I only feel the pressure when we are coming up against a deadline and it's like, actually no we really have to nail this in a week!