The need for Kitsch arises when genuine emotion has become rare.

The Kitsch consumer wants to be enchanted.

The need for Kitsch arises when genuine emotion has become rare.

Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.

We meet thus in kitsch with a reappropriation of the results of past struggles.

To call a work of art Kitsch is to condemn it for being bad art. But there is a great deal of bad art that we do not condemn as Kitsch. To condemn something as Kitsch is to condemn it on moral grounds.

How easy it is to wax lyrical over despair, to wallow in it, to enjoy it. This too is kitsch