The need for Kitsch arises when genuine emotion has become rare.

Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.

The work of an artist who attempts lovingly to embrace reality, will ring false, will degenerate into kitsch.

To call a work of art Kitsch is to condemn it for being bad art. But there is a great deal of bad art that we do not condemn as Kitsch. To condemn something as Kitsch is to condemn it on moral grounds.

The Kitsch consumer wants to be enchanted.

Not all kitsch is sweet.

We meet thus in kitsch with a reappropriation of the results of past struggles.