Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.
Not all kitsch is sweet.
The Kitsch consumer wants to be enchanted.
How easy it is to wax lyrical over despair, to wallow in it, to enjoy it. This too is kitsch
The need for Kitsch arises when genuine emotion has become rare.
To call a work of art Kitsch is to condemn it for being bad art. But there is a great deal of bad art that we do not condemn as Kitsch. To condemn something as Kitsch is to condemn it on moral grounds.