The work of an artist who attempts lovingly to embrace reality, will ring false, will degenerate into kitsch.

How easy it is to wax lyrical over despair, to wallow in it, to enjoy it. This too is kitsch

Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.

Not all kitsch is sweet.

We meet thus in kitsch with a reappropriation of the results of past struggles.

The work of an artist who attempts lovingly to embrace reality, will ring false, will degenerate into kitsch.

The Kitsch consumer wants to be enchanted.