The Kitsch consumer wants to be enchanted.
How easy it is to wax lyrical over despair, to wallow in it, to enjoy it. This too is kitsch
Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.
We meet thus in kitsch with a reappropriation of the results of past struggles.
The need for Kitsch arises when genuine emotion has become rare.
Not all kitsch is sweet.