The Kitsch consumer wants to be enchanted.
The work of an artist who attempts lovingly to embrace reality, will ring false, will degenerate into kitsch.
Not all kitsch is sweet.
The need for Kitsch arises when genuine emotion has become rare.
How easy it is to wax lyrical over despair, to wallow in it, to enjoy it. This too is kitsch
Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.