There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von DI got to actually tattoo one of the members of The Misfits. The very first tattoo I ever did was this Misfits skull.
Kat Von DEverything I've ever felt, but could never put into words, is poetically orchestrated through Mat Devine 's writing. In a lonely world, a book like this will make you feel like you belong. Simply put, Weird War One changed my life.
Kat Von DPeople can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
Kat Von D