Who are your heroes? Why do you look up to them? Why do we respect those who live and think for themselves as opposed to doing what is expected? We all admire the idea of living a life unbound by thoughts of fear. People who seem to live that dream inspire us to want to do the same. They mirror the qualities that we possess but are too scared to access.
Kat Von DThere's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von DNot only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
Kat Von DBut true individuality is more about being in tune with who you truly are, whether you're expressing yourself physically, mentally, or spiritually; individuality arises from living without fear of what other might think or say about you and without being swayed by their opinions, leaving you free to lead life without caring about judgments made by the outside world.
Kat Von D