Everyday, I have the choice to live a life of compassion that not only saves animals, but helps the environment.
Kat Von DWhen I became vegan I thought I would have to deprive myself of certain sweets that I loved so much, like caramel and peanut butter cups, but on the contrary!
Kat Von DPeople can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
Kat Von DNot only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
Kat Von DLike everyone else, I was born naked and screaming, waiting for my life to write itself on my skin.
Kat Von DYou know, for a long time being a heavily tattooed woman was viewed as something gross, or you're either a criminal or a drug addict. It feels good to be a good representation of the art form versus being the token tattoo girl. I'm just glad that people even consider it to be sexy, because I think I'm just a big nerd so it works out.
Kat Von D