Everyday, I have the choice to live a life of compassion that not only saves animals, but helps the environment.
Kat Von DMakeup is part of my daily routine. It's the time in my mornings when I can concentrate on me, and me alone. Giving yourself the kind of attention is so important - and is something that is definitely glossed over by to many women
Kat Von DPeople can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
Kat Von DBut true individuality is more about being in tune with who you truly are, whether you're expressing yourself physically, mentally, or spiritually; individuality arises from living without fear of what other might think or say about you and without being swayed by their opinions, leaving you free to lead life without caring about judgments made by the outside world.
Kat Von DThere's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von D