The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

In many cases, the more you try to compete, the less competitive you actually are.

Twitter, for all its good, is a hate amplifier.

Give users what they actually want, not what they say they want.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.