Just make people better at something they want to be better at.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.

Make the right things easy and the wrong things hard to do.

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

In many cases, the more you try to compete, the less competitive you actually are.

The secret to building great products is not creating awesome features, it's to make your users awesome.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.