Consistency isn't behaving the same way all the time.

Take what you do seriously, but yourself lightly

A little flattery makes people feel good about themselves. When you notice someone looking great, give them a compliment.

Do your best to succeed and push the limits without violating them.

Vision is a lot more than putting a plaque on the wall. A real vision is lived, not framed.

Everyone knows that not all change is good or even necessary. But in a world that is constantly changing, it is to our advantage to learn how to adapt and enjoy something better.

Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.