If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

I believe our only hope for the future is to adopt a new conception of human ecology, one in which we start to reconstitute our concept of the richness in human capacity.

Creativity is very much like literacy. We take it for granted that nearly everybody can learn to read and write. If a person can't read or write, you don't assume that this person is incapable of it, just that he or she hasn't learned how to do it. The same is true of creativity.

Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important - they just don't understand what it is.

I believe this passionately: that we don't grow into creativity, we grow out of it. Or rather, we get educated out if it.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

One of the enemies of creativity and innovation, especially in relation to our own development, is common sense.