The use of words by human agents to form attitudes or induce actionsin other human agents.
Kenneth BurkeWe not only interpret the character of events... we may also interpret our interpretations.
Kenneth BurkeYou persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his
Kenneth BurkeThe universe would appear to be something like a piece of cheese; it can be sliced in an infinite number of ways- and when one has chosen his own pattern of slicing, he finds that other men's cuts fall at the wrong places.
Kenneth Burke