Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.

A way of seeing is also a way of not seeing.

The progress of human enlightenment can go no further than in picturing people not as vicious, but as mistaken.

We not only interpret the character of events... we may also interpret our interpretations.

Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.

Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.

The use of words by human agents to form attitudes or induce actionsin other human agents.