The use of words by human agents to form attitudes or induce actionsin other human agents.
Kenneth BurkeMen seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality.
Kenneth BurkeFor no continuity of social act is possible without a corresponding social status and the many different kinds of act required in an industrial state, with its high degree of specialization, make for corresponding classification of status.
Kenneth Burke