A way of seeing is also a way of not seeing.
The use of words by human agents to form attitudes or induce actionsin other human agents.
Language does our thinking for us.
Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.
Words are like planets, each with its own gravitational pull.
Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.