It is easy to make a dollar but it is hard to make a difference.

Much of outcomes research is a systematic attempt to exploit what is known and make it better.

The way that organizations and organisms anticipate the future is by taking signals from the past, most the time.

Organisms by their design are not made to adapt too far.

It is easy to make a dollar but it is hard to make a difference.

One of the functions of an organization, of any organism, is to anticipate the future, so that those relationships can persist over time.

And they discovered something very interesting: when it comes to walking, most of the ant's thinking and decision-making is not in its brain at all. It's distributed. It's in its legs.