And they discovered something very interesting: when it comes to walking, most of the ant's thinking and decision-making is not in its brain at all. It's distributed. It's in its legs.
Kevin KellyโWhat color is a chameleon placed on a mirror? ... The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection? In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.
Kevin KellyThe daily grinding of evolution, as accelerated by technology, churns out more and more complex organisms, with higher rates of energy use, and with increasing specialization. Minds are the ideal way to express complexity, energy density, increasing specialization, expanding diversity -- all in one system. Mindedness is what evolution produces. Mindedness is what technology wants, too.
Kevin Kelly