Much of outcomes research is a systematic attempt to exploit what is known and make it better.
Kevin KellyIt's more along the lines of raising a child: we train the system to a certain range of behaviors that we find most useful. But then we let it go, because we don't want to have to be babysitting it the whole time.
Kevin KellyThere is nothing to be found in a beehive that is not submerged in a bee. And yet you can search a bee forever with cyclotron and fluoroscope, and you will never find the hive.
Kevin Kelly