Our society lacks a feedback loop for controlling technology: a way to gauge intended effects from actual effects later on

And they discovered something very interesting: when it comes to walking, most of the ant's thinking and decision-making is not in its brain at all. It's distributed. It's in its legs.

The most certain thing you can say about the environment tomorrow is that it probably is going to be just like today, for the most part.

My major goal in business was to learn. I had legislated in my mind for failure the worse possible scenario was I would learn a lot regardless of the outcome. This goal was the foundation for success of the business. Peldi, Balsamiq

Humans are the reproductive organs of technology.

Much of outcomes research is a systematic attempt to exploit what is known and make it better.

It is easy to make a dollar but it is hard to make a difference.