Each organism's environment, for the most part, consists of other organisms.

Wherever the Net arises, there arises also a rebel to resist human control...A network nurtures small failures in order that large failures don't happen as often. It is...fertile ground for learning, adaptation, and evolution...The only organization capable of unprejudiced growth, or unguided learning, is a network. All other topologies limit what can happen.

‎What color is a chameleon placed on a mirror? ... The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection? In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.

But in a turbulent environment the change is so widespread that it just routes around any kind of central authority. So it is best to manage the bottom-up change rather than try to institute it from the top down.

The daily grinding of evolution, as accelerated by technology, churns out more and more complex organisms, with higher rates of energy use, and with increasing specialization. Minds are the ideal way to express complexity, energy density, increasing specialization, expanding diversity -- all in one system. Mindedness is what evolution produces. Mindedness is what technology wants, too.

Much of outcomes research is a systematic attempt to exploit what is known and make it better.

Technology is anything that doesn't work yet.