You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.

On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.

I really love connecting people, creating communities. As a kid, creation was something that I always loved.

I believe photos is one of the underlying things in every social network that becomes successful.

The world runs on luck.

What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.