Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.

Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. There's a reason we don't allow you to upload photos on the Web as albums. It's not about taking all these photos off your DSLR putting them into an album and sharing them with your family. It's not about that. It's about what are you up to right now out in the real world, how can you share that with everyone.

I really love connecting people, creating communities. As a kid, creation was something that I always loved.

I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.

People always told me photos have been done. My feeling was, these people are wrong.

The world runs on luck.