The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
Kevin SystromOur goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
Kevin SystromObviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
Kevin Systrom