We're just taking people and shifting them from taking photos anyway to taking them on Instagram.

The best products in the world have a point of view. The worst products have none.

I always look toward teens on Instagram to really understand what's going on. For some reason, when you're a teen, you just understand the world better than anyone else.

If you've got an idea, start today. There's no better time than now to get going.

Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. There's a reason we don't allow you to upload photos on the Web as albums. It's not about taking all these photos off your DSLR putting them into an album and sharing them with your family. It's not about that. It's about what are you up to right now out in the real world, how can you share that with everyone.

You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.

Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.