Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.

People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.

We're just taking people and shifting them from taking photos anyway to taking them on Instagram.

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.

The number of people who have either gotten married or had kids or started dating or just made great friends over Instagram is countless. I think we're the only platform that continues to be successful in bringing people together in real life for these real relationships.

We just want to build a company that focuses on the love of Instagram.

A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.