A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.
Kevin SystromI have a pretty random life. I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it.
Kevin SystromWorking at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
Kevin Systrom