I think the key difference between the web and print medium is, on the web or any digital medium, you're dealing with this added element of behavior.

I guess if there was a desert island scenario and I only could take one font with me, I guess it would be Helvetica, though it has it's limitations, I think it's incredibly versatile and gets the job done and I also think it's one of the typefaces that will really survive the test of time beyond the next several decades if not into the next century.

Things have a behavior online, whereas in print, there is a single canonical expression for them, but online everything responds to different criteria or has inherent states to it based on that criteria. So, you have to design that in a different way. It's a completely different dynamic even though it may look similar.

Designers from start to finish now in digital media have to think in a much more sort of thoughtful serious and humble way about how design audiences will receive their products.

The way I look at my job, I spend a lot of time trying to create the conditions for good design to happen and I don't get an opportunity to do a lot of hands on work.

You have to design a story that might appear on the front page of the newspaper for the website. You don't have to design it in such a way that it can be self contained, that it makes sense if you never hit the front page of it.

I think as technology and expertise makes possible these sort of amazing levels of fidelity to the real world, a lot of people sort of get sort of - what's the word I'm looking for - seduced into that. And after a time, they get tired of it and they become a little bit more interested, I think at a certain level of subtraction and a new level of sophistication.