I think the key difference between the web and print medium is, on the web or any digital medium, you're dealing with this added element of behavior.

I think I sort of have a love/hate relationship with a reputation I have for being the designer who works with grids.

You have this really powerful technological infrastructure that can do really tremendous things. At the same time, it's never going to be as flexible as we'd like it to be. Just by nature of web technology.

You have to design a story that might appear on the front page of the newspaper for the website. You don't have to design it in such a way that it can be self contained, that it makes sense if you never hit the front page of it.

Even though the means of production are more available than ever, I think the true expertise is as rare as ever.

I think as technology and expertise makes possible these sort of amazing levels of fidelity to the real world, a lot of people sort of get sort of - what's the word I'm looking for - seduced into that. And after a time, they get tired of it and they become a little bit more interested, I think at a certain level of subtraction and a new level of sophistication.

I think now we're seeing the pendulum switch back to this idea where conversations are more important, if not more important than documents.