I think the key difference between the web and print medium is, on the web or any digital medium, you're dealing with this added element of behavior.

I think we are in this era right now where every element in a webpage is rendered to within an inch of its life. I think if it's a button, it looks like a physical button, you know, if it's a mailbox that's meant to signal a messaging functionality then the whole mailbox right down to the rivets on the hypothetical metallic housing is rendered.

You have to have a balance and understand that as much as you would like to have absolute control over everything, it's just not realistic.

I think the key difference between the web and print medium is, on the web or any digital medium, you're dealing with this added element of behavior.

I think as technology and expertise makes possible these sort of amazing levels of fidelity to the real world, a lot of people sort of get sort of - what's the word I'm looking for - seduced into that. And after a time, they get tired of it and they become a little bit more interested, I think at a certain level of subtraction and a new level of sophistication.

I think a lot more people are able to take on a design challenge than ever before. And this was true 20 years ago when the desktop publishing revolution came about that allowed people with Macintosh's at home to produce professional-looking newsletters or publications for the first time. So, there's a long march toward more democratization for design.

I think there's always something about design that is going to be very difficult for more than a small fraction of people to really get.