I think the obstacles are the same as the opportunities, is the way we like to look at them.

I think the key difference between the web and print medium is, on the web or any digital medium, you're dealing with this added element of behavior.

I think the thing about the Internet is that it has so many characteristics that can be easily construed to be similar or almost identical to print that it can be misleading.

I think I sort of have a love/hate relationship with a reputation I have for being the designer who works with grids.

I think the way design was practiced for most of the 20th century was very declarative. A designer came up with a solution for a project and put it in place and shipped the solution and it landed in a reader or a customer's hands as a brochure. They would see it as a poster, or as a piece of signage. And that was sort of it. That was the end of it. I think Internet technology has really upended that whole equation because in some ways a designer's work is never really done online.

I think now we're seeing the pendulum switch back to this idea where conversations are more important, if not more important than documents.

Things have a behavior online, whereas in print, there is a single canonical expression for them, but online everything responds to different criteria or has inherent states to it based on that criteria. So, you have to design that in a different way. It's a completely different dynamic even though it may look similar.