I think I sort of have a love/hate relationship with a reputation I have for being the designer who works with grids.

I think I sort of have a love/hate relationship with a reputation I have for being the designer who works with grids.

I think the obstacles are the same as the opportunities, is the way we like to look at them.

Even though the means of production are more available than ever, I think the true expertise is as rare as ever.

I think design does evolve in a meaningful sense. I think if you look at design as a part of the continuum of communication, since even before Guttenberg.

The way I look at my job, I spend a lot of time trying to create the conditions for good design to happen and I don't get an opportunity to do a lot of hands on work.

I think the way design was practiced for most of the 20th century was very declarative. A designer came up with a solution for a project and put it in place and shipped the solution and it landed in a reader or a customer's hands as a brochure. They would see it as a poster, or as a piece of signage. And that was sort of it. That was the end of it. I think Internet technology has really upended that whole equation because in some ways a designer's work is never really done online.