When that word came down that the company had decided that we were going to go theatrical, we hooped and hollered and wahooed and all of that stuff, but the good thing is we didn't have to change anything. It's not like all of a sudden we had to reset, like "Oh my gosh, we're going to theater. We've got to make this better. We've got to make this bigger. We've got to add..." It was all done.
Klay HallSo actually what that was able to do was twofold. For me, it helps illustrate what DTS is capable of doing right from the beginning. And secondly, technically, it actually gave us a little bit more time so we could just finesse some effects and things like that, because when you release theatrical, you actually get a bigger window than if you're DVD when you have to have it done sooner so they can press the DVDs and all that kind of stuff.
Klay HallI mean, they clearly have a process of how they go about making their movies, and John Lasseter has been instrumental in implementing that process for all three studios with the Brain Trust and the way we work and the way we break stories and how it's all creative led. There are no executives in the room. So I think all of that is embraced unilaterally. But that's the first time I've heard of that.
Klay HallNow that had worked very successfully at Pixar, and he ended up adding one at Walt Disney Animation and one at DTS. So, I'm part of that Brain Trust where I sit in on all things creative for the whole studio, but especially in the Planes area.
Klay HallWhen that word came down that the company had decided that we were going to go theatrical, we hooped and hollered and wahooed and all of that stuff, but the good thing is we didn't have to change anything. It's not like all of a sudden we had to reset, like "Oh my gosh, we're going to theater. We've got to make this better. We've got to make this bigger. We've got to add..." It was all done.
Klay Hall