The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.
KRS-OneWe [black people] don't respect our elders. Besides artists, we don't respect Frederick Douglass. We don't respect Martin Luther King. You look at every Martin Luther King Boulevard out here, and it's a crack block. That's not because of white people. That's because of black leadership. We just have that problem, and it's something that I am going to spend the rest of my life trying to conquer.
KRS-OneYou can't expect to be on MTV and critique George Bush. You can't expect to be on BET or the cover of 'The Source' advocating Jesus Christ or Buddha or Hindu Krishna or Moses. As a conscious rap artist, you have to play in the arena that you're supposed to be in. What is that arena? That arena is the college market. The conscious rap artist woos the college market, even though the college market is the wildest, most sexed-out, drug-driven market in the country, possibly the world.
KRS-One