If we have power to degrade an entire society, then we also have the power to uplift it.

So you think that hip-hop had it's start out in Queensbridge, If you popped that junk up in the Bronx you might not live.

It's not that you don't make any money doing conscious rap music. You make a lot of money doing this, but if you're greedy and you're not satisfied with $500,000 a year, and you want $2 million a year, then you will suffer as a conscious rap artist.

If you're a conscious rap artist and you're worried about Billboard charts, you're gonna have a problem.

The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.

Hip-hop as a culture itself goes through stages. It grows - it's breathing, living. I've noticed that we usually start off conscious, then we wind up very highly sexual, and then we thug it out. Then things get a little funny again, with comedy and that kind of thing.

Hip is the knowledge and Hop is the movement.