So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time.
Kurt LoderYou find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.
Kurt Loder