You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.

Well, a lead is the most important thing about the story.

Television's not going read stories to you.

Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.

I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience.

And so popular culture raises issues that are very important, actually, in the country I think. You get issues of the First Amendment rights and issues of drug use, issues of AIDS, and things like that all arise naturally out of pop culture.

You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.